meetups for real estate – post 11 of 31
marketing in a social age is devoting 31 posts this month to social and digital media and the real estate industry.
In my opinion what makes digital and social media most effective is when brands interact with their customers or fans in the real world. I recently wrote a piece called “major league baseball proves that meetups work in the age of digital and social media.” I showed that when baseball’s general managers gather for their regular meetings, many trades and deals happen. More so than at an other time of year. And I argued that it is because these people feel more comfortable dealing in person than through other digital means.
What this means for Real Estate
Let’s press pause here and do a little reflection.
I believe that we all need to discover new and imaginative ways to use new tools and technology to market and promote our business. And this includes all things online, digital and social.
However, I also believe that we need to do what works. And this means doing what I call, “slowing down to speed up.” Actually meeting people one on one or in small groups may not seem productive. But at second glance it just might be. When was the last time you had a conversation with someone face to face for more than 15 minutes?
Suggestions
Here are some suggestions to help you get thinking of what you might want to do:
- Take the time to hold a get together of people who have supported you. How does a movie night for family and friends sound?
- Support a neighbourhood picnic or garage sale. Do more than post your name and business number on a sign. Get your hands dirty.
- Invite a special speaker into your office to talk to you and your associates (maybe even those you see as competition). This person could be a mortgage broker or even someone who can help you understand about various tech tools.
- Hold a business-time barbeque for your office neighbours. I suggest waiting until the weather improves.
What other IRL (in real life) events can you think of? If you’ve organized a meetup please share your experiences below.
Share this:
- Click to share on Twitter (Opens in new window)
- Click to share on Facebook (Opens in new window)
- Click to share on LinkedIn (Opens in new window)
- Click to share on Tumblr (Opens in new window)
- Click to share on Pinterest (Opens in new window)
- Click to share on Reddit (Opens in new window)
- Click to share on Pocket (Opens in new window)
- Click to email a link to a friend (Opens in new window)
- Click to print (Opens in new window)
Related
This entry was posted in digital media, marketing, meetup, social media, technology.
2 thoughts on “meetups for real estate – post 11 of 31”
Comments are closed.
December 31, 2010 at 1:15 pm
[…] or Organize a MeetUp. The power of physically meeting potential partners, leads, and clients is powerful. In my […]
December 13, 2010 at 12:15 pm
[…] This post was mentioned on Twitter by Karim Kanji, Carolyn and Karim. Carolyn and Karim said: New from @karimkanji meetups for real estate post 11 of 31 – marketing in a social age is devoting 31 posts this mo… http://ow.ly/1aqP1v […]