My latest article for the Catalyst blog is all about how brands are using their packaging in fun and innovative ways. Packaging? Yup. You know, the stuff that holds the other stuff we bought.
You can read about how brands are thinking ON the outside of the box here.
Content marketing has been in the news recently. Well, at least the type of news I tend to consume. I work in the digital content space so I hear and read about people bemoaning the death of content marketing just as much as pundits applaud the benefits of content marketing.
By now you have probably heard that Google has spent billions purchasing Nest. Many people might not have heard about Nest. Nest builds beautiful and smart technologies for the home. Their first product is a thermostat. And their founders are former Apple designers.
I recently wrote an article on the Catalyst blog about what we can expect from this purchase and the growing trend of companies building smart technology products for the consumer market.
Let me know your thoughts by commenting below. Thanks!
- Tell the story. If it’s powerful you won’t need to embellish the truth.
- Be authentic when tying in your brand.
- Timing is
- People love to cheer for the “underdog”.
I wrote my last blog post of the year for Catalyst yesterday. This being the end of the year I focused on looking forward to the upcoming year. If you’re in marketing you might find my latest interesting. I’ve enclosed the link after the photo.
Let me know your thoughts and “predictions” in the comments section. Thanks!