Twitter Unveils ‘Comprehensive’ Partnership With CBS For Its In-Stream Video Program Amplify

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Twitter and CBS just announced what Glenn Brown, who leads Twitter’s Amplify program, called “probably one of the most comprehensive partnerships that you will see coming out of Amplify.”

TechCrunch

Twitter and CBS just announced what Glenn Brown, who leads Twitter’s Amplify program, called “probably one of the most comprehensive partnerships that you will see coming out of Amplify.”

The program was first announced in May, allowing broadcasters to embed short video clips in their tweets in near real-time. Those clips are sponsored by an advertiser, which both promotes the tweet and runs a short pre-roll ad before the video.

Amplify’s launch partners included BBC America, Fox, and The Weather Channel, but signing CBS still sounds like a big win, particularly given the breadth of the content involved. CBS’ David Morris said the partnership will involve 20 of the company’s brands and 42 of its shows. Those include TV properties like CBS News and online properties like CNET and Gamespot. One of the most interesting concepts is a clip summarizing 60 Minutes, called “60 Minutes In 60 Seconds.”

Morris…

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