Livefyre acquires Storify to expand its social-media curation platform

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Storify, the social-media curation company started by former journalist Burt Herman, is being acquired by Livefyre, a comment-hosting service that has been expanding rapidly into other aspects of social content for businesses.


Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify — a service that allows users to curate conversations from Twitter, Facebook and other social networks. The price of the acquisition wasn’t announced because both companies are privately held, but in an interview with Gigaom prior to the sale, Storify founder Burt Herman said the entire Storify team will be moving over to Livefyre and the social-curation service will remain unchanged.

Livefyre, which like Storify is based in San Francisco, supplies a variety of social tools to over 400 enterprise customers such as AOL, Dow Jones, CBS and Time Inc. — including comment plugins, live-blogging, live chat and other features. In a statement released on Monday, founder and CEO Jordan Kretchmer said that Storify will now be added to this suite of tools, known as StreamHub.

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