#FollowFriday: Mark Farmer

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Every Friday I am going to highlight someone who I think is worthy of “following”. In the spirit of social media and specifically Twitter, I’m dubbing this #FollowFriday.

My inaugural “guest” is none other than Social Media Cafe TO co-founder and digital strategist Mark Farmer. I met Mark a few years ago when he was helping the Royal Ontario Museum navigate the social media waters. Today he is doing the same for my alma mater, York University.

In my opinion, Mark is one of Canada’s brightest minds in digital. He is also very humble: If there is a problem he’s having he’s not afraid to go onto Facebook and ask for guidance.

Here’s a conversation Mark and I had recently. I hope you enjoy it.

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