HootSuite vs Buffer

Posted on


Earlier this month I conducted a non-scientific analysis comparing two social media publication tools: HootSuite and Buffer. To set the stage here are some facts:

  • The social media agency that I am a partner of is a paying HootSuite client.
  • I use HootSuite (not just for business) to publish to a variety of platforms including Twitter, Facebook and LinkedIn.
  • I use HootSuite to publish in real time as well as push out scheduled messages.
  • I have used the free version of Buffer (sparingly) to send out scheduled tweets.

I scheduled 10 identical tweets on both platforms between the dates of Monday, March 4 2013 – Wednesday, March 6 2013.

HootSuite’s schedule engine heavily loaded the tweets on Monday. Buffer scheduled 4 on Monday, 4 on Tuesday and 2 on Wednesday. Here are the results:

  • 4 tweets from HootSuite had no clicks.
  • HootSuite’s analytics (unless I’m missing something) didn’t share how many RTs or mentions the tweets received.
  • The 10 tweets sent through HootSuite’s scheduled feature received a total of 33 clicks; the highest tweet received 14 clicks and was about Toronto’s Community Managers.
  • Every tweet sent through Buffer received at least 1 click.
  • The average tweet sent through Buffer received 6.5 clicks.
  • The most popular tweets each received 12 clicks (Toronto’s Community Managers, Co-working Spaces in Toronto, and an interview with Gregg Tilston of Flight Centre).
  • The Co-working tweet also received 1 RT and 1 mention.
  • In total, the tweets sent through Buffer received 2 RTs, 1 mention and 65 clicks

Conclusion:

Use Buffer to send out more than 4 scheduled tweets at once. The platform will ensure they are spread out evenly. What will I do? I will continue to use HootSuite. Scheduling has benefits (as seen above) but I also place a high level of importance on engagement, monitoring, moderating and searching for conversations and topics. These are things that provide me with personal and business value.

Advertisements

One thought on “HootSuite vs Buffer

    karim said:
    March 24, 2013 at 8:39 pm

    test

Comments are closed.