bbm for real estate – post 14 of 31

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marketing in a social age is devoting 31 posts this month to social and digital media and the real estate industry.

Sometimes I get the most interesting questions.  Such as this one:

Is there a BBM strategy for real estate?  

Think about it.  Think long and hard.  Finished?

Ok.  Let me ask you a question:  Is there a telephone strategy for real estate? Do you only use the telephone to make sales calls?  Only to make lead generation calls?  More specifically, only for business calls?

Of course you don’t.  The same applies to BlackBerry‘s popular BBM service.

It’s a mainly text-based communication tool.  Therefore, the same rules apply as with email, SMS and even phone calls:

Don’t overstay your welcome.  Be human.  Your family and friends know what business you are in.  Remind people occasionally, not often.  And don’t spam.

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